State of Inbound 2018 

HubSpot's 2018 State of Inbound Report surveyed over 6,000 respondents in 99 countries from a mix of industries, company sizes, and levels of seniority. 

Download the report to learn the:

  • Top marketing priorities over the next 12 months
  • Top marketing challenges faced by companies around the globe

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New content channels are gaining traction. 

Marketers today are investing more in video channels, social networks, and messaging applications such as Facebook Messenger, in a bid to reach customers and prospects where they prefer to be online.

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Prioritize BOFU Conversions

Prioritize BOFU Conversions

 For inbound marketing, this means that companies will need to work on the parts of their marketing funnels that actually drive conversions: The bottom of the funnel (BOFU).

Increase Focus on SEO

Increase Focus on SEO

Companies have to be at the top of their SEO game to stay competitive. This means understanding a few key concepts: Google’s RankBrain, the role of UX signals in web crawling algorithms, incorporating “featured snippets” and creating more long-form content.

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Examine Sales Efficiency

Every minute a salesperson wastes on data entry is a minutes s/he could be prospecting and engaging with leads. Companies looking for an edge here should examine their customer management systems and see how these processes could be streamlined.