Marketers today are investing more in video channels, social networks, and messaging applications such as Facebook Messenger, in a bid to reach customers and prospects where they prefer to be online.
For inbound marketing, this means that companies will need to work on the parts of their marketing funnels that actually drive conversions: The bottom of the funnel (BOFU).
Companies have to be at the top of their SEO game to stay competitive. This means understanding a few key concepts: Google’s RankBrain, the role of UX signals in web crawling algorithms, incorporating “featured snippets” and creating more long-form content.
Every minute a salesperson wastes on data entry is a minutes s/he could be prospecting and engaging with leads. Companies looking for an edge here should examine their customer management systems and see how these processes could be streamlined.