Smartphones and tablets have officially taken over desktops as the #1 way people search the Web. For marketers, this evolves SEO into a completely new animal. There’s more content to crawl. More clutter and less user patience for lame content. Servers are taking a harder hit, while new technologies such as voice search enter the scene, completely changing the game.
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Don’t get us wrong; SEO is not dead. But mastering your brand’s online presence in 2016 and beyond will require SEO as part of a much broader inbound marketing strategy – where paid, owned and earned media are working together to land conversions that SEO alone never could.
Here you will learn five SEO and inbound marketing strategies you absolutely must have to evolve your online brand for the new digital age. These strategies cover every part of your inbound marketing – from technical SEO of your site to what content you write, who you write it for, and how you deliver it. There’s even some stuff you probably didn’t know about video and social media – plus some good nuggets on how to accurately track your marketing ROI.